Competing with Intel and Nvidia: The Revival of Advanced Micro Devices (AMD)
In this case study, we analyzed the unlikely success story of Advanced Micro Devices (AMD). The company, struggling with adaptation issues and potential bankruptcy, restructured its strategy under Dr. Lisa Su’s leadership. By focusing on high-performance computer components, AMD regained its position as a market leader. The study relied on interviews, the company’s website, and academic articles to understand the strategies that influenced AMD’s resurgence. Citation Sousa B, Alves C, Mendes M, Au-Yong-Oliveira M....